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ARC Awards

 



2010 ARC AWARDS WINNING ENTRIES

Integrated/Multimedia [Campaign]

B2C

DirectDesign :: U.S. Bank FlexPerks Visa Conversion
[ADVERTISER/CLIENT: U.S. Bank]

Direct Mail/Lead Generation [Single]

B2B

Creative Services, Thomson Reuters Legal ::WestlawNext Corporate Pre-Sales Pilot DM: Legal Research Goes Human
[ADVERTISER/CLIENT: Creative Services, Thomson Reuters Legal/Corporate Markets]

Integrated Multi-Media [Campaign]

B2B

Creative Services, Thomson Reuters Legal:: Westlaw Litigator: Sure You're Getting the Whole Picture?
[ADVERTISER/CLIENT:Creative Services, Thomson Reuters Legal/Westlaw Product Marketing]

Loyalty Retention

Combined

DirectDesign ::U.S. Bank FlexPerks Visa Conversion
[ADVERTISER/CLIENT: U.S. Bank]

Telemarketing

Combined

Volkart May & Associates, Inc. :: 2009 Key Accounts Incentive and Wellness Campaign
[ADVERTISER/CLIENT: UnitedHealthcare]

Direct Mail/Sales [Single]

B2C

Infinity Direct :: Travel With an Old Friend
[ADVERTISER/CLIENT: The Star Tribune]

Direct Mail/Lead Generation [Single]

B2B

Creative Services, Thomson Reuters Legal :: Westlaw Small Law Firm Topical Catalog:"Save 50% on Your West Print Titles"
[ADVERTISER/CLIENT: Creative Services, Thomson Reuters Legal/Solo Small Law Firm Marketing]

Integrated/Multi-Media [Campaign]

B2B

UnitedHealthcare Direct Marketing :: Tough Choices
[ADVERTISER/CLIENT: UnitedHealthcare]

Integrated/Multi-Media [Campaign]

B2B

GLS Creative :: GLS UnCommon Grounds Seminar
[ADVERTISER/CLIENT: GLS Companies]

Integrated/Multi-Media [Campaign]

B2B

Creative Services, Thomson Reuters Legal :: WestlawNext Teaser Campaign: "Wait Till You See What's Next"
[ADVERTISER/CLIENT: Creative Services, Thomson Reuters Legal/Westlaw Marketing]

Loyalty/Retention

COMBINED

RAZR Marketing :: Rewards For The...
[ADVERTISER/CLIENT: First Data]

Wildcard

COMBINED

RAZR Marketing :: Get In The Game. Save a Life.
[ADVERTISER/CLIENT: National Marrow Donor Program]

Wildcard

COMBINED

RAZR Marketing :: Hispanic Financial Outreach
[ADVERTISER/CLIENT: MasterCard]

Direct Mail/Sales [Single]

B2C

Periscope :: New Style Medicare Advantage Mailing
[ADVERTISER/CLIENT: UnitedHealth Group - Ovations]

Integrated/Multimedia [Campaign]

B2C

Infinity Direct :: It's a Q Thing
[ADVERTISER/CLIENT: The Lawlor Group]

Integrated/Multimedia [Campaign]

B2C

GLS Creative :: Variquest Essential Toolkit
[ADVERTISER/CLIENT: Varitronics]

Nonprofit Direct Mail

B2C

GLS Creative :: TPC Harvest Moon
[ADVERTISER/CLIENT: TPC Rose]

Direct Mail/Lead Generation [Campaign]

B2B

GLS Creative :: GLS Track n Trace
[ADVERTISER/CLIENT: GLS Companies]

Direct Mail/Lead Generation [Campaign]

B2B

J2M:: Symmetry - You Will Save Money
[ADVERTISER/CLIENT: Haigh, Todd and Associates]

Integrated/Muti-Media [Campaign]

B2B

Creative Services, Thomson Reuters Legal:: New Edition Launch Campaign for Black's Law Dictionary, 9th
[ADVERTISER/CLIENT: Thomson Reuters Legal/Response Marketing]

Digital Marketing

COMBINED

Infinity Direct:: Hey, where'd ya go?
[ADVERTISER/CLIENT: The Star Tribune]

Dimensional Direct Mail

COMBINED

GLS Creative:: Graphic Arts Alliance "Times are Tough"
[ADVERTISER/CLIENT: Graphics Arts Alliance]

Wildcard

COMBINED

GLS Creative:: Variquest Essential Toolkit
[ADVERTISER/CLIENT: Varitronics]

Courageous Client

Not awarded. The judges each voted for a separate entry.

All entries were Courageous!

Killer Idea

DirectDesign :: U.S. Bank FlexPerks Visa Conversion
[ADVERTISER/CLIENT: U.S. Bank]
[Client project manager: Bob Daly]
[Agency project manager: Carolyn Schumacher]
[Copywriter: Floyd Olive]
[Art Director: Amy Schneider]
[Creative Director: Tim Gross]

Best of Show

Creative Services, Thomson Reuters Legal :: WestlawNext Corporate Pre-Sales Pilot DM: Legal Research Goes Human
[ADVERTISER/CLIENT: Creative Services, Thomson Reuters Legal/Corporate Markets]
[Client project managers: Lee Bizik, Katie Walter]
[Agency project manager: Paul Walthour]
[Copywriter: Marty Holmstrom]
[Art Director: Jim Julian]
[Creative Director: Mary Malone]